Partner with us

The River in Rancho Mirage, a premier outdoor entertainment destination open year-round, offers a unique blend of shopping, dining, and entertainment set amidst a backdrop of exquisite style and natural beauty nestled in the heart of Coachella Valley. Committed to fostering community interaction, we take pride in producing a variety of events, ranging from small gatherings to large-scale festivals. Our diverse portfolio includes the highly-acclaimed Lunar Festival, WellFest, Desert Art Festival, Decades Music Series, Annual Tree Lighting, Women's Business Expo, and many others. Drawing crowds ranging from 200 to 5,000 attendees, our events are a highlight of the Coachella Valley festival calendar. Additionally, our new array of community classes, from DJ workshops to art and photography sessions, as well as Sunset yoga, have provided local businesses with a unique platform to continue brand growth. In addition to our event programming, The River in Rancho Mirage has become an exclusive venue for a large-scale TV casting call. We are the only in-person TV casting location in North America and Canada for the 2nd season of The Golden Bachelorette franchise. Beyond events and productions, we are dedicated to serving as an integral part of the community, partnering with non-profits, schools, local businesses, and more to enrich the fabric of the Coachella Valley.

PARTNER WITH US

We are thrilled to introduce The River Partnership Program, an exclusive opportunity for your brand to expand its reach and engage with our vibrant community through a series of exciting events designed to raise awareness for important causes hosted at The River. Our meticulously curated packages offer cost-effective options that ensure significant brand exposure and recognition. What sets us apart is our unwavering commitment to making a positive impact. Each event is aligned with a non-profit organization dedicated to raising funds and awareness for their cause. Our entertainment destination is viewed as the main street of Rancho Mirage, this is an incredible opportunity you do not want to miss out on.